Key Tools To Help DIY SEO On Your Site

Key Tools To Help DIY SEO On Your Site

How to start DIY SEO on your site? This article has an overview of my favorite tools you can start using immediately to improve your site.Part of a good inbound marketing strategy is setting up SEO effectively for your website. The process of Search Engine Optimization (SEO) are techniques that help your website rank higher in Search Engine Results Pages. Inbound marketing attracts customers by creating valuable content and experiences tailored to them, forms connections they’re looking for, and solves problems they already have.Start Of The Customer Journey Is Search89% Of all purchases start with a search query on a Search Engine, most likely Google. Your site must therefore be ranked high in the search results to drive organic traffic and potential buyers to your service and products.Basic SEO setupBelow are a few pointers for organizing a basic SEO set-up. This is by no means a complete step-by-step list. First and foremost, it is important to set up a website with a...
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5 LinkedIn Tips for your Profile

5 LinkedIn Tips for your Profile

LinkedIn has over 690 million users worldwide. Unfortunately, not everyone has optimized LinkedIn profile page or uses the possibilities to its fullest extent.Do you use LinkedIn before you pick up the phone? Do you keep a close eye on your competition? Do you follow interesting companies? Do you join interesting groups? Do you share content and write your own articles?Having an eye-catching power profile becomes necessary if you become active on LinkedIn because people will visit your profile. That profile needs to reflect your professional you! Below you can read my 5 LinkedIn Tips for ambitious professionals.Tip 1 Engaging headlineThe headline (5–7 second power pitch) is the second part of your profile that will be seen and read after your photo (see tip 3). This headline should confirm to the visitor that you could help them with something. Therefore mentioning only your job title (Marketing Manager) doesn’t cut it because it does not tell visitors how you can...
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Using Zoom Virtual Backgrounds The Smart Way

Using Zoom Virtual Backgrounds The Smart Way

We are using Zoom more and more since we are working from home. Video conferencing, Zoom Calls, Skype, Google Meet, and FaceTime seems to be the new norm when it comes to communicating with your clients, prospects, and team.Zoom, Microsoft Teams, Meet from Google and a slew of other tools raised up and are now our goto tool for communicating. However, Zoom seems to be the most popular and has a set of interesting options.Video Calls From HomeTo have an as-real-as-it-gets connection with the other party, people are using the video option more and more. When we use these tools in the office we’re already in an office environment, but working from home has significantly changed this backdrop.Zoom.us has a great feature to be able to simply change the background or even add a video as a backdrop. There is no real need – at least for video calling – to tidy your room and paint the walls. At the...
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